Shoppes at Williams Ranch
Highway 67 S
Priceville, AL 35603
Highlights
- Explosive Growth: Priceville’s population grew 32% from 2010–2020 and continues to expand, with high-income households and young families fueling demand.
- Affluent Trade Area: Median household income in Priceville exceeds $108,000, far above the state average — ideal for attracting grocery and general merchandise retailers.
- Strong Traffic Counts: Highway 67 sees 13,000–18,000 VPD, with direct interstate access (I-65 Exit 334) — perfect for high-exposure retail.
- Retail Void: No major grocery, pharmacy, or big-box stores in Priceville — residents currently drive 10–20 minutes to shop in Decatur or Hartselle.
- Regional Employment Hub: Surrounded by large manufacturers and logistics firms (GE, 3M, Daikin), with 50K+ jobs within 10 miles and growing.
Description
Priceville is experiencing a residential boom, yet no full-service grocery store exists within city limits. With over 18,000 people and 6,700+ households within 5 miles, and a median household income of $86,500+, the trade area is primed for a national grocer. Residents currently drive 10–15 minutes to Decatur or Hartselle for weekly essentials — creating a substantial grocery gap. The site at Highway 67 and I-65 offers regional access and strong daily traffic, making it ideal for a full-line supermarket, neighborhood grocery, or discount format to become the dominant local food retailer.
Priceville is no longer a hidden gem — it’s one of North Alabama’s fastest-growing residential pockets, strategically positioned between Decatur and Huntsville along I-65. With the majority of new housing starts in Morgan County occurring east of Decatur, Priceville is rapidly transforming from a pass-through town into a destination for families, commuters, and high-income households. However, retail development hasn’t kept pace with rooftops.
The intersection of Highway 67 and I-65 is the gateway to this growth, serving as the main arterial for tens of thousands of vehicles traveling between regional employment hubs and residential communities. This site offers unmatched visibility, easy access, and a prime opportunity to establish anchor retail before the area reaches full build-out. With rising demand and minimal local competition, national and regional retailers have a first-mover advantage to secure long-term market share in a high-growth, high-income corridor.
